United Website Pokes Fun at Southwest's Boarding Policy

United Airlines' new website mocks Southwest Airlines by offering to phone passengers to remind them to check in for a better boarding position.

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The new website, notgroupc.com, criticizes Southwest's check-in-based boarding number policy. Southwest's website says they offer "open

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seating," assigning passengers a boarding group (A, B, or C) and a position (1 through 60 or more) at check-in.

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Southwest guests can plan a “courte-c call” on the internet to avoid setting an alarm to check in. The website also promotes United's pre-selection policy.

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Southwest once had a passenger who neglected to check in 24 hours before their trip. Boarding Group C, the worst. United posted on the site.

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“Plot twist—we'll help you avoid that fate! Our Courte-C call system contacts you before check-in to help you avoid a less-than-ideal seat.

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U.S. managing director of advertising and social media Maggie Schmerin called the website "a lighthearted

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alarm to remind travelers who may not choose United that there’s an easier way to travel," according to fly + Leisure.

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