Yellow mustard is a classic hot dog and hamburger condiment. Should candy contain it? French thinks so.
The condiment brand is selling mustard-flavored Skittles for National Mustard Day on Aug. 5. Tangy mustard and sweet sweets sound
strange, but you're not alone. The surprise partnership shocked consumers, who shared their product reviews on social media.
In recent years, French's has partnered with several culinary companies to create eye-catching mustard delicacies for National Mustard Day.
The McCormick-owned brand made mustard-flavored doughnuts with Brooklyn-based Dough Doughnuts last year. French's collaborated with
Oskar Blues Brewery on mustard-flavored beer in 2020 and Coolhaus on mustard-flavored ice cream in 2019.
McCormick & Company intended to "outdo ourselves" for National Mustard Day in 2023, according to North America vice president of marketing Valda Coryat.
"We are thrilled to collaborate with Skittles to deliver our beloved Classic Yellow Mustard tang in a new, fun way to French's and Skittles fans alike," Coryat said in a release.
Regular grocery stores won't sell these odd Skittles. As a bright yellow "Mustard Mobile" van tours the country, French's will give away packs of mustard Skittles
July 31: Ponce City Market, Atlanta, 11 a.m.–3 p.m.
August 2: 11 a.m.-3 p.m., Washington D.C. City Center.
August 5, 11–3 p.m., Hudson River Park, NYC.