Burger King Will Pay a Fan $1 Million to Design Its Next Whopper

[{"selector":"#anim-224a2818-eae2-4561-9542-aebdbabee4d6","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b0a6dcb9-f3ac-4285-a623-ca615ccb306c","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5ae00430-c49d-4f1c-82a3-25925a1ce286","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aee66f07-ccf0-4f93-bfa1-5d5b619eebc0","keyframes":{"transform":["translate3d(-106.35359%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Have you ever been inspired to create a new Burger King Whopper taste or concept? Your big idea may win you a million dollars. Learn More Arrow

[{"selector":"#anim-8b7adb17-946a-4dad-9164-a15555088872","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e333ec5c-be99-4f23-a62b-6b9f30690800","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a5744f82-ba7c-463c-938c-1759f4f58186","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b14e51b3-5bce-4eb7-bac1-fb74afce6235","keyframes":{"transform":["translate3d(-106.35359%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Burger King established a "Million Dollar Whopper Contest" to collect customers' finest Whopper ideas. Enter to win $1 million and have your Learn More Arrow

[{"selector":"#anim-c17f06b6-b03b-431e-ad69-34bf724f81a3","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7ed50371-9684-4d9f-89f4-038afbf0e52a","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-84928d3d-b252-4a8c-93c2-0cc5c97dec60","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9e1d7a80-4471-40d6-ade9-858e651c4290","keyframes":{"transform":["translate3d(-106.35359%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] innovation served in US restaurants for a limited time. According to a news release, the Whopper has over 200,000 Learn More Arrow

[{"selector":"#anim-09f9c20d-85c5-4116-925a-63e1ff12842f","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-22862ac9-2c53-40d3-b91d-5b3bf93fcc05","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-796c0f58-c891-4310-888a-6aa5c3d302bd","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8882e2e9-2814-4658-abb5-68d3b9216bda","keyframes":{"transform":["translate3d(-106.35359%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Burger King is about Having It Your Way, and this contest embodies that. Burger King's chief marketing officer, Learn More Arrow

[{"selector":"#anim-5ffc0716-3d3f-4171-bd19-5a95ea196220","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bcb43b69-667a-47cc-b7f0-36214d41a9cb","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a0336b88-aa44-4b86-b111-6b97449ec1a2","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-74ca0853-2de4-43f7-8afe-22332f00c7f4","keyframes":{"transform":["translate3d(-106.35359%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Pat O'Toole, said more than 50% of Guests customize their Whopper burger, and now the choices are unlimited. Learn More Arrow

[{"selector":"#anim-42339423-87d7-441f-b8b8-cfcf568e550d","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0420fab7-686f-49a4-b7e6-d09fbd36e7c9","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1a3b4320-f88a-454a-9d31-1f00e88547b4","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-88e05507-c333-4e48-8f03-0e082ca284ca","keyframes":{"transform":["translate3d(-106.35359%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Only Burger King Royal Perks members can enter the contest, but signing up is free, so non-members shouldn't miss out on a million dollars. Learn More Arrow

[{"selector":"#anim-dffffbfa-8cb9-4377-ba62-af70cd16ea27","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2156e617-7abb-4d0f-8b94-77b31e1b1850","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bcf6d476-f15a-4bfd-b9fb-47135b8239bf","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7cb3ae85-48de-42e1-9d41-1443c3821ef1","keyframes":{"transform":["translate3d(-106.35359%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The Burger King contest page (BK.com/MDW) requires participants to submit their proposal by March 17. Up to eight toppings are available for Whoppers. Learn More Arrow

[{"selector":"#anim-3f48287d-66e3-4214-8c36-11a71c163b62","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0c74ee11-9684-4eaa-ba5c-6134e17fda96","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4824cdbe-55fd-4733-ad42-93755bfef007","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d9859aeb-a9a7-4c39-9072-4d4427933c27","keyframes":{"transform":["translate3d(-106.35359%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Burger King will render client Whopper designs using AI after receiving their ideas. Guest can add a background and A.I.-generated jingle to the rendering Learn More Arrow

[{"selector":"#anim-3e56a8d4-532a-4a61-ba81-f2386397aaf5","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-82c242a0-11d8-44a0-a227-cacaf0c501fc","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f9d516ec-9080-4bd7-b328-fec90cc027c9","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0ac1531f-d019-47ba-98f8-dbfa84f013c8","keyframes":{"transform":["translate3d(-106.35359%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Burger King's contest judges will bring three finalists to Miami's company headquarters in 2024. According to the news statement, Learn More Arrow

[{"selector":"#anim-230328aa-4517-4b8d-b80e-21a07462bcc6","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-94bf6e08-21f9-4723-9f68-497f3328e513","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6d571328-03a3-4d34-9170-0113dee23176","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6331e0c9-05f7-4caa-ba71-97f3dbd84310","keyframes":{"transform":["translate3d(-106.35359%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] they'll "refine their concepts" there before hitting menus later this year. Guests will then try the three final Whoppers and vote for their favorites. Learn More Arrow

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[{"selector":"#anim-97082450-2116-4895-b954-220b694207df","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-be207a94-5e40-477b-aef7-bbaea9cfa7d0","keyframes":{"transform":["translate3d(-113.61501%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b90d3c78-456f-4296-a36e-3bb7085255e4","keyframes":{"opacity":[0,1]},"delay":200,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e5a20281-24bc-490e-bcdb-991a5f668c47","keyframes":{"transform":["translate3d(-168.20277%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9bc75fac-e1c3-488c-81cb-4189d11119bb","keyframes":{"opacity":[0,1]},"delay":200,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-673bc093-0f0b-4723-8697-621af9aa681d","keyframes":{"transform":["translate3d(-131.91488%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-08e5c88a-a185-43a8-91b8-519785f24538","keyframes":{"opacity":[0,1]},"delay":250,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5459a496-dc3d-415d-b6a3-a386097ac7c6","keyframes":{"transform":["translate3d(-159.43775%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":250,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d9326a7b-9157-4988-96d6-6c400c4502e7","keyframes":{"opacity":[0,1]},"delay":250,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fd36b59c-8a09-47ae-af59-ce92542d2cba","keyframes":{"transform":["translate3d(-131.91488%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":250,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-97f1dca1-922e-4bb5-bd5a-1e54d3393224","keyframes":{"opacity":[0,1]},"delay":300,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a713bc69-7da3-4ed1-945c-39a999a6de71","keyframes":{"transform":["translate3d(-165.19823%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d2cd3e52-df7e-4122-9a29-730dc56b196e","keyframes":{"opacity":[0,1]},"delay":300,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ce92ef62-d74a-41d4-b4fa-6b2f50287ca2","keyframes":{"transform":["translate3d(-130.85105%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ae79372b-4e19-4b4e-8568-cacf7c7f6541","keyframes":{"opacity":[0,1]},"delay":350,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-694399ef-0d1e-4660-a89e-b062e6497953","keyframes":{"transform":["translate3d(-130.85105%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":350,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-171e38dd-87c9-4f66-b966-ecdbde3ac9c4","keyframes":{"opacity":[0,1]},"delay":350,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-581fe890-4e8e-44dc-a60b-53c03c9aa940","keyframes":{"transform":["translate3d(-175.89743%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":350,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn more

Burger King Will Pay a Fan $1 Million to Design Its Next Whopper

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